Moving Needs Surveys
Instead of predicting what movers might need, AddressGenie asks them directly — creating explicit, first-party declarations of need that can connect customers with relevant brands and solutions.
What it is
AddressGenie periodically asks movers how much help they could use with specific needs throughout their moving journey. Customers can identify where assistance would actually be useful across categories such as internet service, junk removal, insurance, cleaning, home repair, pest control, HVAC, lawn care, pet services and more.
From response to help
A survey response can start a conversation. When a customer indicates that they need help, AddressGenie can activate relevant follow-up through email and SMS, direct the mover to a category-specific help experience, present participating sponsors, and let the customer choose which companies they want to hear from.
Customer-declared need
The survey does not manufacture intent. It discovers where help is wanted. Rather than relying solely on demographic proxies, browsing behavior or inferred interest, the customer explicitly tells AddressGenie where assistance would be useful and how strongly they need it.
Customer control
The customer remains in control of the connection. Category help experiences can present multiple participating sponsors and allow the mover to choose which companies — and how many — they authorize to contact them.
Built to fit
Programs can work with the acquisition infrastructure partners already use, including direct post, ping/post, lead APIs, quote APIs, booking integrations, affiliate programs and custom integrations. The objective is to make participation easy rather than require partners to build an entirely new acquisition system.
Moving Needs Surveys — common questions
How is a Moving Needs Survey different from inferred-intent marketing?
The customer explicitly tells AddressGenie where they need help. The signal comes from a direct response rather than being inferred solely from demographics, browsing behavior or clicks.
What happens when a customer says they need help?
Depending on the program and strength of the response, AddressGenie can activate relevant email or SMS assistance and direct the customer to a category-specific experience where participating solutions are presented.
Does the customer choose which partners can contact them?
Yes. Partner programs can be structured so the customer selects which participating companies — and how many — they want to connect with before an authorized opportunity is delivered.
How can partners integrate?
Programs can support direct post, ping/post, lead APIs, quote APIs, booking integrations, affiliate programs and custom integrations depending on the category and partner.
How is Moving Needs Surveys priced?
The commercial model depends on the category and activation. Programs can support CPL, CPA, CPC, sponsorship and custom structures.