The audience that's mid-move.
We reach people in the narrow window when a move is happening — when they're actively choosing the services, products, and providers that make the transition easier. High intent, time-boxed, ready to convert.
The timing signal is near-complete; home type and distance are confirmed on a smaller, high-confidence slice. We show shares of what's known and label the rest — no inflated coverage.
Engagement clusters on the move itself.
Share of the audience engaging in each window relative to move day. Homeowners — the clearest cohort — peak on the move and the two weeks before it: the moving-intent window partners care about. Switch to “All audience” and imported legacy lists pull the picture post-move; that view is labeled honestly, not hidden.
Distribution around move date
33.1% pre · 55.3% on day · 11.6% post (of known)Bucket × property type
counts over selected accounts| Bucket | Rent | Own | Unknown | Total |
|---|---|---|---|---|
| ≤ t−45 | ||||
| t−44…−15 | ||||
| t−14…−1 | ||||
| t0 | ||||
| t+1…+30 | ||||
| ≥ t+31 | ||||
| No move date | ||||
| Total | ||||
| Move-date coverage | 86% | 81.3% | 35.6% | 77.5% |
Rent vs Own
share of known property · selected accountsMove distance tier
share of records with a known tier · selected accountsThe Fresh-Start Family
Parents in their early 30s, just closed on their first single-family home after years renting. In the two weeks around move-in they stand up everything at once — utilities, internet, security, junk haul-off, furnishings — choosing providers in real time. That's the homeowner cohort above, sitting right on the move window.