Heads Up™
The only sponsored flight that reaches a mover repeatedly across eight weeks, then delivers your brand to their entire personal network — opened like mail from a friend.
What it is
Heads Up is AddressGenie's free moving-announcement e-card tool. Movers pick from 65 designs, personalize a message, and send it to their whole contact list in one click. Every card carries one exclusive sponsored placement — your brand, delivered as personal mail from someone the recipient trusts.
The 8-week sponsored flight
Every new lead enters an eight-email nurture sequence across the pre-move window, each email prompting them to send their announcement and each one a sponsorable touch. By send day your brand has had eight prior impressions with the mover — then reaches their whole network at the moment of send. One sponsor, eight weeks, nine touches.
Why it works
Because it is a personal announcement from a friend rather than a cold email, it sees a 94% open rate against a 20–25% industry norm. You can buy the mover audience (the nurture sequence), the network audience (the e-card), or both.
Heads Up — common questions
How many sponsors are on each announcement?
One. Heads Up is exclusive — one sponsor per send, never a rotation or a shared slot.
What is the open rate?
94%, because recipients are opening a personal announcement from someone they know — far above the 20–25% typical of marketing email.
Who am I reaching?
Two audiences: the mover, across an eight-week nurture flight, and their entire personal network when the announcement sends. You can buy either or both.
How is it priced?
On a CPM basis. The nurture-sponsorship treatment is custom to your brand.