AddressGenie®
The help-based moving-intent media network.
We reach ~250,000 fresh movers a year at the exact moment they're making dozens of new-vendor decisions — and we reach them as a trusted helper, not an advertiser.
More than change of address.
The platform movers actually use.
A Little Help Here Media, LLC operates AddressGenie®, a moving-concierge platform built on one promise: make every move easier, less stressful, and a little cheaper. Change of address is simply how customers find us — and how we earn the data and trust that make everything else work.
Credibility
- 15+ years in business
- 1.5M+ households served
- U.S. Government–approved 1-Stop Change of Address provider
- BBB A+ rated
The thesis
We don't bolt ads onto a utility. Every partner connection is delivered as part of the help — at the moment of need, framed as the solution to a task the mover already has. The experience is the monetization.
If an offer doesn't pass, it doesn't run — regardless of payout. For partners, that's why engagement is high and our audience trusts what we put in front of them.
The most valuable audience
in marketing — reached right.
A move is one of the highest-value life events a marketer can target. In a window of weeks, one household makes a dense cluster of first-time vendor decisions — utilities, internet, insurance, security, warranty, movers, cleaning, financial — plus a wave of retail spend: home improvement, furnishings & décor, appliances, landscaping, hospitality. Whoever reaches them first, helpfully, wins the relationship.
Our edge: the data we collect to file a change of address
To process a CofA we capture — with explicit consent — a richer data set than any cookie-based network can assemble. That becomes targeting precision competitors can't match:
| New-address geo (ZIP) | Geo-bound services — security, locksmith, utilities, lawn, local pros |
| Move-date timing | Sequence offers to the exact moment of need (pre- vs. post-move) |
| Owner vs. renter | Warranty & security (owners) vs. renter's insurance (renters) |
| Household type | Family vs. business vs. individual relevance |
| Permanent vs. temporary | Depth of intent and length of need |
Compliant by construction
Every lead carries TCPA consent captured at the source via Jornaya LeadID and TrustedForm. As a U.S. Government–approved provider, our data is clean, consented, and litigation-safe.
Sample placement, shown live over the AddressGenie /review page.
What it is / how it works
The single ad we permit anywhere in the AddressGenie change-of-address flow. It fires on /review — after the user has entered every move detail, right before payment. The offer is presented by AddressGenie, so it inherits our trust. On accept, the lead is delivered in real time via direct ping or ping-post; the user never leaves the flow.
Pricing parameters
Targeting — four mover segments
Run any combination. Every lead carries identity, full move details, origin + destination address, Jornaya LeadID and TCPA consent — shown in the unit at left.
Ideal use cases
- National brands with name recognition
- Home warranty · security · insurance
- Internet/TV · utilities · moving & storage
Limited to 1–4 active campaigns. One ad, one audience, no exceptions — every offer must pass the Help Test.
Sample co-branded landing page · AG Help 360™
What it is / how it works
AG Help 360™ pairs your brand with AddressGenie's 1.5M+ annual movers through co-branded Google Ads campaigns that drive to co-branded landing pages — built on AddressGenie's change-of-address keyword footprint. We build and run the campaign; leads are captured and delivered via direct API. You pay per qualified lead. Proven today with ADT.
Targeting
Keyword intent + geo + AddressGenie mover-audience overlays.
Pricing parameters
Ideal use cases
National brands in high-LTV paid-search verticals — security, warranty, insurance, internet/telecom, solar — wanting incremental, trust-wrapped lead volume without running the campaign.
Sponsored task helper inside the live Don't Forget™ checklist — pre-filled, multi-quote.
What it is
A free, 128-task interactive moving checklist built into AddressGenie — live, personalized, progress-tracked. Not a static PDF. Every customer gets it, and they return from weeks before the move through two years after.
Why it's unlike anything else
- Two-year engagement across six phases — 4 & 2 weeks before, moving week, week 1, month 1, year 2+. Every other mover property reaches them once.
- Patent-pending multi-quote distribution — when a user wants competitive quotes, the system pings the partner network in real time; top CPL bidders receive the lead simultaneously.
- Zero friction — data's already in the AddressGenie UX, so helpers are pre-filled. No new form, far higher conversion than any external lead form.
Pricing parameters
The three ad units
- In-app task helper — sponsored "Do It Now" placement inside the task, with the pre-filled, multi-quote form.
- Email reminder — sponsored, fired when the task becomes time-relevant to the user's move date.
- SMS reminder — same trigger, higher open rates.
Task-triggered intent
Opening a "Do It Now" helper is a real-time declaration of purchase intent — at the exact moment the task becomes relevant. The sponsor is the answer to the task, not an interruption. Entirely consistent with the Help Test.
Sponsorable categories
Auto insurance · home & renters insurance · internet & TV · utilities · home security · junk removal · moving truck · storage · lawn care · pest control · cleaning · DMV — and more.
A move is a total household reset — the highest-value moment in the consumer lifecycle. Don't Forget™ is the only property that monetizes the entire reset, not one moment of it.
An open, pre-vetted services marketplace movers browse the moment they're actively looking — and one API connection puts you across the entire portfolio.
The live marketplace — a featured placement shown amid pre-vetted partner cards.
What it is
An open marketplace of pre-vetted services — home security, warranty, locksmith, junk removal, internet, lawn care, cleaning and more. Fully public, no account required. Movers arrive already knowing what they need: active, high-intent shopping, not passive browsing.
The placement
A branded marketplace card — your offer, your CTA, your category. Featured partners get top placement and visual distinction: brand, offer headline, pricing signal, partner badge, and a direct “Find a pro” CTA.
The one-API story
Partners already integrated via AG Modal, AG Help 360™ or Don't Forget™ appear here automatically. One API connection = distribution across the entire portfolio — no separate integration.
Portfolio context
A mover who finds you here may also be an AG Modal lead, a Don't Forget™ completer or a Heads Up™ sender. One integration, full-funnel presence.
Audience
Part of AddressGenie's ~250K-mover-a-year audience, reached at the highest-intent moment — moved or actively preparing, and looking for exactly what you sell.
Pricing parameters
One sponsored flight reaches the mover repeatedly, then delivers your brand to their entire personal network — opened like mail from a friend.
A Heads Up™ announcement — one exclusive sponsored placement per card.
What it is
A free moving-announcement e-card tool — 65 designs, personalized, sent to a mover's whole contact list in one click. Every card carries one exclusive sponsored placement: your brand, delivered as personal mail from someone the recipient trusts.
The 8-week sponsored flight
Every new lead enters an 8-email nurture sequence across the pre-move window, each prompting them to send their announcement — and each a sponsorable touch. By send day your brand has had 8 prior impressions, then reaches the mover's whole network. One sponsor. Eight weeks. Nine touches.
Why it stands apart
- 94% open rate — not a cold email, a friend's announcement (industry avg 20–25%).
- Two audiences, one flight — the mover (nurture) and their network (the e-card). Bundle or buy individually.
- Exclusive — one sponsor per send. Never a rotation or shared slot.
- Broadest reach in the portfolio — no demographic or vertical limit.
Scale & who you reach
Up to ~250K new movers a year enter the flight — about 2M sponsorable nurture impressions — and every sender then reaches 50–200 contacts, a potential network in the tens of millions. National retailers, home goods, financial, telecom, insurance, restaurants, streaming — anyone reaching people at a moment of life change.
Pricing parameters
What it is / how it works
Segmented email sends from our 1.2M+ database, plus bespoke nurture sequences built for considered purchases. Managed end-to-end by AddressGenie via Zoho Marketing Automation.
Targeting
Full segmentation: geo, move recency, move type, owner/renter, engagement behavior — sliced to your spec.
Pricing parameters
Ideal use cases
Segmented offers for retail & home brands — home improvement, furnishings & décor, appliances, landscaping — plus multi-touch nurture for higher-consideration verticals like insurance, warranty, financial and solar.
A clean co-brand lockup — your logo alongside AddressGenie, supplied by both parties.
What it is / how it works
Your brand is featured on the AddressGenie partner page in exchange for a reciprocal listing of AddressGenie on yours. Mutual credibility, mutual backlink equity.
Assets needed
- Logo
- Link
- Short blurb
Pricing parameters
Ideal use cases
Partners building co-marketing relationships and SEO / backlink equity.
Joint Press Releases
A co-issued press release amplifying a partnership, integration, or milestone across both brands' channels.
Blog / Sponsored Content
Mover-relevant editorial on the AddressGenie blog — help-framed, SEO-built, with natural placement of your service.
Let's build a
help-based campaign.
Every partnership starts with one question: how does this make a move easier? Bring us an offer that helps movers, and we'll put it in front of the most valuable audience in marketing — at the moment they need it.
David Gould — Founder & CEO
✉ david@alittlehelpheremedia.com
☎ 720.259.4444
🌐 alittlehelpheremedia.com · addressgenie.co
📍 104 Plains View Road, Boulder, CO 80302
All placements subject to the Help Test. We partner with brands that help our customers move easier, not harder.